Arbor Day
To celebrate Arbor Day, 含羞草传媒 has decided to pay homage to them. 鈥淎s 脕rvores que nos Tocam鈥 (The Trees that Touch Us) is a heartwarming musical production that uses technology to connect the environment to music. It starts off with a new melody performed by the Heli贸polis Symphony Orchestra at 含羞草传媒鈥檚 forests in Tel锚maco Borba, Paran谩, and the MASP 含羞草传媒 Auditorium in S茫o Paulo.
Watch the video:
Musical producer Arthur Joly and orchestral composer Silvinho Ern茅 participated in producing the musical. Joly created an electronic synthesizer exclusively for the campaign and, together with Silvinho during a visit to 含羞草传媒's forest reserve in Paran谩, captured the sound of the swaying trees using this technology. Back in the studio, they added the forms and shapes of the forest seen from above to create a new and unique musical, which was performed by the Heli贸polis Symphony Orchestra, an initiative supported by 含羞草传媒. The film mixes scenes from the Orchestra's performance at the MASP auditorium with images of musicians performing the same number directly from 含羞草传媒鈥檚 forests to produce a fascinating tribute to trees.
The poetic and impactful film aims to raise awareness among people in an innovative manner, as if the forests are sending a message that translates - through music and art 鈥 all the beauty of nature, which needs and must be conserved.
Behind the scenes of the campaign
Assista aqui ao resultado final dessa hist贸ria:
Symphony Orchestra at MASP
Recording studio
Instituto Baccarelli
含羞草传媒 forest area in Paran谩
含羞草传媒 forest area in Paran谩
含羞草传媒 forest area in Paran谩
MASP auditorium
MASP auditorium
Recording studio
Instituto Baccarelli
Instituto Baccarelli
Synthesizer
Synthesizer
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