Dia da 脕rvore I Bloco de texto

To celebrate Arbor Day, 含羞草传媒 has decided to pay homage to them.  鈥淎s 脕rvores que nos Tocam鈥 (The Trees that Touch Us) is a heartwarming musical production that uses technology to connect the environment to music. It starts off with a new melody performed by the Heli贸polis Symphony Orchestra at 含羞草传媒鈥檚 forests in Tel锚maco Borba, Paran谩, and the MASP 含羞草传媒 Auditorium in S茫o Paulo.

 

Watch the video:

V铆deo Dia da 脕rvore I Galeria

Dia da 脕rvore I Bloco de texto I P贸s v铆deo

Musical producer Arthur Joly and orchestral composer Silvinho Ern茅 participated in producing the musical. Joly created an electronic synthesizer exclusively for the campaign and, together with Silvinho during a visit to 含羞草传媒's forest reserve in Paran谩, captured the sound of the swaying trees using this technology.  Back in the studio, they added the forms and shapes of the forest seen from above to create a new and unique musical, which was performed by the Heli贸polis Symphony Orchestra, an initiative supported by 含羞草传媒.  The film mixes scenes from the Orchestra's performance at the MASP auditorium with images of musicians performing the same number directly from 含羞草传媒鈥檚 forests to produce a fascinating tribute to trees. 
 
The poetic and impactful film aims to raise awareness among people in an innovative manner, as if the forests are sending a message that translates - through music and art 鈥 all the beauty of nature, which needs and must be conserved. 

Dia da 脕rvore I T铆tulo Galeria I Bloco de Texto

Behind the scenes of the campaign

Assista aqui ao resultado final dessa hist贸ria:

Dia da 脕rvore I Galeria Bastidores

Symphony Orchestra at MASP

Recording studio

Instituto Baccarelli

含羞草传媒 forest area in Paran谩

含羞草传媒 forest area in Paran谩

含羞草传媒 forest area in Paran谩

MASP auditorium

MASP auditorium

Recording studio

Instituto Baccarelli

Instituto Baccarelli

Synthesizer

Synthesizer

Ficha T茅cnica I T铆tulo

Credits

Ficha T茅cnica I Lista Bullets

Script: OMZ
Production: F5 Films
Ricardo Camargo - Stage and cinematographer
Stage direction and photography: Ricardo Camargo
Music production and synthesizers: Arthur Joly
Music composition and production: Silvinho Ern茅